A marketing maven helping businesses grow

Leah Presser Blogs and Articles

There’s little doubt you’re getting the real deal from a lawyer who starts an Instagram post by saying “A couple weeks ago, I started to see a therapist. I’m trying to work through some shit y’all.⁠” But as her Lawyer Mommy website says, trademark and business lawyer Lerae Funderburg “wants you to see the version of herself that supersedes what she does and who she serves both in her personal life and in her business.” The article that follows …

The Future of Contract Negotiations

Leah Presser Blogs and Articles

This posts examines several factors influencing the transition to technology-enabled contract negotiations. The final post of a 3-part contract negotiations blog series, it ends on a positive note in which we see a future that is already here — a more informed era in which CLM software delivers the efficiency and insights needed to negotiate more intelligently in our fast-paced, digital world. If a PDF doesn’t appear below, please refresh your screen. You can also …

Blog: FOIA, Digital Age Challenge for Industrial Age Process

Leah Presser Blogs and Articles

Looking for a good blog post idea? Have me write a response and summarization of a recent report or study. I’m good at it, and it shows you keep up with the latest news in your industry. Busy clients appreciate a quick, informational read like this one. If a PDF doesn’t appear below, please refresh your screen. A link to the live post is available under “Dazzle me now.”  

Blog: Technology, Your Personal Benefits Analysis

Leah Presser Blogs and Articles

An informative first-person narrative. It demonstrates a personalized analysis of the benefits a government agency gains by choosing an eDiscovery platform to process their public records requests If a PDF doesn’t appear below, please refresh your screen. You can also read the post live online by clicking “Read It Live” under “Dazzle me now!”  

Blog: Pt. 2 Managing Complex PRRs

Leah Presser Blogs and Articles

Many government agencies need to respond to public records requests. But they still lack the appropriate technology to locate and collect records from mobile devices, the cloud, private email accounts and social media platforms, or other locations. And, they do not have the tools to efficiently search and process scores of texts and messages sent via apps, social media, and chat services.   This post shows how, with a single, comprehensive technology platform, agencies gain all the tools they need to overcome and set these challenges aside for good. If a PDF doesn’t appear …

Blog: Benefits of Tech-Enabled Contract Negotiations

Leah Presser Blogs and Articles

This is part 2 of a blog series discussing negotiation-focused contract management software. Here we  show how software improves contract negotiation strategies and unleashes competitive advantages in ways you may never have suspected. A PDF of the post should appear below. If it doesn’t, please refresh your screen. View the post online by clicking “Read It Live” under Dazzle Me Now!

Blog: Fundamentals of Collaborative Contract Negotiations

Leah Presser Blogs and Articles

This post if the first of a series. The idea is to focus on how Contract Life Cycle Management technology supports collaborative negotiations. As you’ll see in following posts, it brings all sorts of benefits to companies through smarter decision-making and automation. A PDF of the post should appear below. If it doesn’t, please refresh your screen. You can also visit the post live online by clicking “Read It Live” under Dazzle Me Now!  

Blog: Should Your Firm Use Instagram?

Leah Presser Blogs and Articles

Though my main focus is on legal technology, I am happy to serve legal service providers of all types. That can mean writing on a wide range of topics with attorneys as the target audience. This post discusses Instagram’s viability as part of an effective law firm social media marketing strategy. It also shows how law firms currently build followers and earn engagement on Instagram. A PDF of the post should appear below. If it …

Blog: Legal SEO: Forget Google’s Fickle Algorithms

Leah Presser Blogs and Articles

A guest blog post describing in detail how law firms that seek to attract new eyeballs to their website and turn those eyeballs into paying clients should focus on offering engaging content that answers the legal questions and solves the problems clients are online to ask and solve. And forget about trying to figure out how Google’s algorithms work. If a PDF doesn’t appear below, please refresh your screen. You can view the article live …

Blog: 3 Hidden Contract Management Economic Factors that Impact Revenue

Leah Presser Blogs and Articles, Content Writing

A smart blog about how the methods used to manage contracts also influences a company’s revenue in surprisingly hidden ways. It discusses factors that impact the economics of contract management including conditions and activities related to creating and negotiating contracts, managing risk, and monitoring the performance of contracts. And of course, it points out the critical role technology plays in saving money, time, and effort. If a PDF doesn’t appear below, please refresh your screen. …

Blog: Pt. 1 of Mastering Complex FOIA Requests

Leah Presser Blogs and Articles

In this first of a two-part blog series, we review how transparency regulations are slowly changing in response to aspects of today’s digital communications that complicate efforts to disclose public records. And in part two, we’ll see how a single technology platform masters complex public records requests from start to finish so agencies can lay all those complications aside for good. This post makes good use of real-life situations to more clearly describe industry-wide problems. …

Blog: How to Request Records from the VA

Leah Presser Blogs and Articles, Content Writing

Publishing how-to posts is a great way to show up in search results and provide value to potential clients. Of course, you want readers to use your service. But helping them do their jobs regardless shows you’re not just constantly fiending for a sale. (Fiending is definitely not a good look.) If you can’t see the PDF below, please refresh your screen. You can also read the blog post online by clicking “Read It Live” …

Blog: Tackling Public Records Requests with Technology

Leah Presser Blogs and Articles, Content Writing

Responding to a records requests under Open Records acts or the Freedom of Information Act (FOIA) is a multifaceted process. This blog posts discusses how technology helps federal, state, or local government agency personnel search for and collect records that may be responsive, remove duplicate and irrelevant records from the collection, review the records and redact private and exempted information, and disclose the final set to the requester.  If you don’t see a PDF below, …

Blog: The Quest for Efficient FOIA/Public Records Disclosures

Leah Presser Blogs and Articles, Content Writing

U.S. federal, state, and local government agencies have been involved in an ongoing quest to find ways to streamline and improve their efforts in responding to FOIA and public records requests. The journey was spurred on in great part by President Obama’s May 2012 Open Data Policy–Managing Information as an Asset initiative. When the policy was issued, it pushed federal agencies to become more open, transparent and collaborative in sharing information with the public.   The …

Blog: Take the Risk Out of Redaction

Leah Presser Blogs and Articles, Content Writing

Definitely a post I looked forward to writing ever since the early 2019 Manafort redaction slip up! Finally, someone requested a post on the topic, and I was able to make reference of it 🙂 This post is a good for showing how I integrate examples and sources as I discuss a topic. Both are needed to give the piece credibility and to clarify the issues discussed.

Blog: ISO27001 Certification in eDiscovery

Leah Presser Blogs and Articles, Content Writing

This is one of two blog posts written about the same topic but for different audiences. Each post discusses the importance of ISO 27001 certification and what it means for companies looking for a qualified eDiscovery partner. The other post spoke to CTOs and members of IT departments. Meanwhile, this post is meant to connect with the “regular” folks – attorneys, procurement professionals, business leaders, etc. who have a less technical background. A PDF should …

Blog: SaaS eDiscovery Tech is Law Firm IT Asset

Leah Presser Blogs and Articles, Content Writing

This is one of three blog posts written in support of a related white paper (which I also wrote). The goal of this blog is to attract CTOs and IT professionals and make them curious enough to download the white paper. Simple, right? Sure it is, when you’ve got me to do it! If a PDF doesn’t appear below, please refresh your screen. A link to the post live online is available through the “Dazzle …

Blog: Why ISO27001 Certification is a CTO’s eDiscovery Dream

Leah Presser Blogs and Articles, Content Writing

An closer look at what it means to be ISO27001 certified (yeah, I know you’re not supposed to say it that way). This is one of two posts on the same topic. Each was written for a different target audience. This one is written (kinda obviously) for CTOs or people with tech backgrounds. If you’re unable to view the PDF below, please refresh your screen and it should appear. A link to the post online …

Blog: In-house eDiscovery for Small and Mid-Size Law Firms

Leah Presser Blogs and Articles, Content Writing

One of three blog posts written to encourage the download of a related white paper. This post speaks to the concerns, frustrations, and needs of attorneys and leaders in small and mid-size law firms. We let them know that there is an easier, more efficient path to be more competitive in a crowded market. If a PDF doesn’t appear below, please refresh your screen. You can also read the post live online by clicking the …

Blog: 7 Sites to Boost Your Legal Tech Competence

Leah Presser Blogs and Articles, Content Writing

Always make your blog posts relevant to readers’ lives. A special bonus about this post is that when we shared it on social, we tagged the companies/individuals mentioned in the piece, some of whom went on to share/like/comment on it on social, too! If a PDF doesn’t appear below, please refresh your screen. A link to the live post is available above under the “Dazzle me now” button.

Blog: 8 Critical Details to Track When Obtaining Medical Records

Leah Presser Blogs and Articles, Content Writing

A personalized blog written to engage and be of value to a legal vendor’s audience members — of which I used to be, which made it easy for me to write this in a relatable way. That’s just one of the many benefits of working with a writer who has actual legal experience.  If a PDF doesn’t appear below, please refresh your screen. A link to the live blog post is available under the “Dazzle …

Blog: Automation Accelerates Responses to PRRs

Leah Presser Blogs and Articles, Content Writing

This is a blog post written to promote an accompanying white paper regarding the technological maturity levels of various government offices. Ideally, a government agency will recognize the advantages of using an ediscovery platform to manage its responses to public records requests. I used a lot of the government’s own research for support because it’s highly compelling. Please refresh your screen if you do not see the PDF below. A link to the article online …

Blog: eDiscovery Tech Ends the FOIA Bottleneck

Leah Presser Blogs and Articles

One of several blog posts written to promote and encourage the download of a white paper I also wrote. It’s helpful to write several blog posts to target different members of your audience (various personas). Focusing the blog post on each persona’s particular pain points and interests will encourage more people to download an offer. If a PDF doesn’t appear below, please refresh your screen. A link to the live blog post is available under …

Blog: 5 Keys to Vetting FOIA Technology

Leah Presser Blogs and Articles, Content Writing

This blog post is written to promote a white paper that seeks to inform and educate public information officers. The white paper discusses various stages an agency may go through as it seeks new technologies to help it adapt to today’s changing needs. It ultimately positions an ediscovery platform as the ideal solution. To show readers that the technology vendor knows and understands their struggles, and to spark interest in downloading the white paper, I …

Blog: 3 Easy Ways to Save 5 Minutes in Your Law Office

Leah Presser Blogs and Articles, Content Writing

Much of my writing is serious, full of stats and dire warnings should readers fail to heed my words. But not always! Thankfully, I get to lighten up every once in a while and write a fun piece in a jovial, friendly voice that invites comradery with readers. That’s this post. If a PDF doesn’t automatically appear below, refresh your screen. A link to the article is also available by clicking the “Dazzle me now” …

Blog: Respond to FOIA Requests Quickly & Accurately

Leah Presser Blogs and Articles

Depending on who you ask, Freedom of Information laws work to varying degrees of success or not at all. A look at the disparate views on the effectiveness of these laws helps us pinpoint the difficulties that stand in the way of achieving a truly transparent government in the United States.   This blog post was written to promote an accompanying white paper on the topic regarding the history of public records requests in the U.S. If …

Blog: Social Media’s Impact on Public Records Requests

Leah Presser Blogs and Articles

This blog post is based off an interview of an eDiscovery Director and a presentation he made to government agency attorneys concerning FOIA/public records requests. I could’ve written a white paper on the subject, honestly, but I made sure to keep the word count down and leave only the interesting parts in when editing. If a PDF doesn’t appear below, please refresh the screen. A link to the live post is available through the “Dazzle …

Blog: eDiscovery Technology for Greater Government Transparency

Leah Presser Blogs and Articles

eDiscovery technologies are proving to be powerful tools for improving internal records management and retrieval processes that serve to increase transparency into U.S. state and federal government agencies. This blog was written to promote the download of an accompanying white paper with the overall goal of convincing local, state, and federal government agencies to consider using an eDiscovery technology platform to handle public records requests. If a PDF doesn’t appear below, please refresh your screen. A …

Blog Post: The Right Tools for Efficient eDiscovery

Leah Presser Blogs and Articles

This blog post was written to encourage the download of the white paper “The eDiscovery Maturity Model.” It’s one of three posts with that same goal. Each post is written for a different target audience. This post is written to appeal to CTOs and IT team members. If a PDF doesn’t automatically appear below, please refresh your screen. A link to the live version of the post is available under “Dazzle me now!”

Blog: Corporate Counsel’s Journey to Efficient In-House eDiscovery

Leah Presser Blogs and Articles, Content Writing

This blog post is one of three written specifically to promote the white paper “The eDiscovery Maturity Model.” I was asked to write posts that address various audiences and this one is geared to attract attorneys who serve as general counsel or other legal department leaders. If the PDF doesn’t appear below, refresh the page. A link to the live post is available under “Dazzle me now!”  

Blog Post: “Switch Your eDiscovery Platform”

Leah Presser Blogs and Articles, Content Writing

This article looks at a few of the issues to consider when comparing eDiscovery technologies such as maintenance costs, security levels, and vendor support. Check it out in the PDF viewer below or online through the link above. A PDF of the piece should appear below. You may need to refresh your page. There’s also a link to the article online under the “Dazzle me now” button. Enjoy!

Webinar Promo: “Reduce Legal Fees” eDiscovery

Leah Presser Blogs and Articles

Need to promote a webinar? This post is written to entice in-house counsel to watch a previously recorded webinar on bringing ediscovery processes in-house. It gives just enough away to show there’s real value to be had in watching it and holds back just enough information that they’re driven to watch the webinar in order to learn the rest. A PDF of the piece should appear below. If it doesn’t, please refresh your screen. There’s also a …

Blog: Tech Improves How Cities Respond to FOIA Requests

Leah Presser Blogs and Articles, Content Writing

An event takeaway post that describes the legal technology provider’s role in helping government officials respond faster and more thoroughly to FOIA requests. A PDF of the piece should appear below. If it doesn’t, please refresh your screen. There’s also a link to the article online under the “Dazzle me now” button. Enjoy!