How does a content marketing strategy work for legal tech vendors?
Success requires a lot more than simply writing blog posts. Part of performing successful content marketing for your business includes researching your target audience. Find their pain points, their questions, their objections to buying.
But creating the blog posts, videos, etc. is not the final step. You must actively promote the pieces designed to attract visitors to your website. You must do the same with additional content made specifically to engage site visitors. And then you have to create even more content to develop and maintain loyal relationships with them.
Relationships lead to positive experiences that ultimately result in sales and loyal clients.
But how do we get from here to positive experiences and relationships?
That’s the content marketing strategy.
We already know that the majority of a legal technology vendor’s audience consists of lawyers, IT teams, CFOs, and other legal professionals. This is a big advantage as long as we use it wisely. Not recognizing the ethical and professional standards lawyers must adhere to and how attorneys approach analyzing a purchase can seriously hamper your content marketing efforts.
If you’re concerned that your content isn’t connecting with your audience now, grab your FREE copy of the ebook: 7 Reasons Attorneys Don’t Read Your Content and What You Can Do About Them.
Then settle in and enjoy this thorough and cleverly designed infographic on how content marketing strategy works for all businesses, including legal tech industry vendors and service providers. Discover important aspects involved in designing successful strategies and how you can implement them in your own content marketing efforts.
Important aspects involved in developing a successful content marketing strategy for legal technology vendors include:
- Understanding the types of content marketing available and how you can use them effectively.
- Evaluating places to distribute your content and determining which ones are best suited to reach your audience.
- Identifying the team players needed to help you meet your goals.
- Understanding your audience’s needs, pain points, online behaviors, and goals.
- Understanding how search engine optimization efforts will help your content marketing efforts.
- How to focus on the quality of the content on your site.
This fabulous infographic shows exactly how legal technology companies can use content marketing effectively. It shows the issues that must be addressed as legal tech vendors and service providers develop an effective content marketing plan and implement it wisely.
Infographic Source: Online Marketing Institute