You market smarter, not harder, by delving into the issues your target audience members care about.
In the newsletter below, I share links to 4 free reports that give us statistics about the issues that trouble lawyers in law firms as well as solo attorneys, corporate and in-house counsel, and legal professionals across the United States.
Perhaps not too surprisingly, the reports uncovered a few common themes. Top concerns for almost every legal group include:
- Struggling to find new clients
- Spending way too much time on administrative tasks
- Needing help to manage new technologies
Of course, knowing what stresses lawyers isn’t enough. You must also actively use that information.
Know What Stresses Lawyers So You Can Be A Problem Solver
As you learn more about the specific issues that worry attorneys and legal professionals, consider how your products and/or services help address or even solve these problems.
Can using your product or service provide lawyers with advantages that would help them win new clients? Perhaps partnering with you allows them to show potential clients they are up to date with the latest technology. Maybe with you on their side, a small firm can prove they have access to the additional resources needed to take on that big case.
Does your product or service help automate administrative tasks? Can you make it easier for them to use technology more effectively? You’re a lifesaver and they need to know it. Show them exactly how you do these things!
I hope you enjoy the reports in the newsletter below, and they help you connect with your audience in new and meaningful ways.
Meanwhile, if you haven’t signed up for my free newsletters yet, do it now! Stay updated with insider tips that help you market smarter to lawyers.