How does a content marketing strategy work for legal tech vendors? Success requires a lot more than simply writing blog posts. Part of performing successful content marketing for your business includes researching your target audience. Find their pain points, their questions, their objections to buying. But creating the blog posts, videos, etc. is not the final step. You must actively promote the pieces designed to attract visitors to your website. You must do the same …
For legal technology marketers, the key steps in creating content that captures interest, builds trust, and persuades attorneys and top executives to learn more about a product or service are: Discover your target audience’s pain points. Unearth the challenges that contribute to these pain points. Show how your technology solves those challenges. Too often, we skip #2 entirely and jump from #1 to #3 without fully understanding the many factors contributing to the issues our …
Actionable Advice and Brilliant Questions to Create Killer Legal Tech Case Studies Client success stories are powerfully persuasive, making case studies valuable collateral in any industry. Research by DemandGen shows: Legal vendors need to write and share client success stories because attorneys hold proven, real-life results in high esteem. A convincing case study is exactly the type of hard evidence attorneys need to believe you can deliver results. Writing killer case studies requires experienced interviewing skills …
Many legal support providers and product vendors avoid showing actual prices on their website. Some fear competitors will do nefarious things with the information. Often, exact pricing is difficult to determine because services are tailored to each client. Many reason that if a potential client is interested, they’ll call or email to ask for pricing information. This also gives them an opportunity to talk directly with potential buyers to ensure they really understand the value they’re getting. …
Content marketing goals ensure you are creating content that matters. More than 2 million blog posts are published online every day. If you want your content to amount to more than a single raindrop in a vast ocean, you have to know why you’re creating it. Setting content marketing goals guides the creation of content that has purpose and meaning. Legal industry vendors must be active on the same online platforms where lawyers are active. You …
Marketing to law firms can be challenging. Lawyers are smart, critical thinkers. Communicating with attorneys, law firm decision makers, and influencers requires strategic planning to positively influence how your value is perceived. Lawyers appreciate solid arguments that confidently present factual information. The legal field requires its players to seek out all available evidence in a situation and evaluate the strengths and weaknesses of every side before making decisions based on the most favorable outcomes supported …