3 Legal Industry Challenges to Tap Into in Your Marketing

For legal technology marketers, the key steps in creating content that captures interest, builds trust, and persuades attorneys and top executives to learn more about a product or service are: Discover your target audience’s pain points. Unearth the challenges that contribute to these pain points. Show how your technology solves those challenges. Too often, we skip #2 entirely and jump from #1 to #3 without fully understanding the many factors contributing to the issues our …

7 Reasons Attorneys Don’t Read Your Content & What You Can Do About Them

Your website copy sings. Your company brochure is attractive and informative. You regularly publish fresh blog posts and even wrote a guide to help attorneys work more productively using your product or service. And yet … it’s crickets out there. Lawyers aren’t reading your content. They use your flyers for scrap paper and your brochures for impromptu coasters. Your beautiful website isn’t even on their radar. This is a real problem because before you can sell …

pillar pages for legal tech

Pillar Pages: Rank Higher in Search & Keep Readers Engaged Longer

One way to rank higher in search results is by organizing your website content in sections that make it easier for Google and visitors to (1) find pertinent information faster and (2) interpret its meaning more accurately. That’s what pillar pages do. Features of pillar pages include: They are the main supporting pieces for specific topics discussed on your website. Written like guides or ebooks, they cover the basics of a particular topic. They discuss …

How Legal Tech Vendors Win Over Clients with Great Writing

If your legal tech business relies heavily on technologies such as artificial intelligence to benefit law firms and legal departments, you no doubt struggle to stand out in a sea of voices that sound exactly like your own. Most legal tech companies sound exactly like every other legal tech company. Everyone sings the same song about how much time, money and effort their technologies save law firms, legal departments, and their IT teams. Prospects aren’t about …

legal copywriter

LinkedIn for Legal Vendors: 8 Tips to Look Like a Pro Even If You’re Just Starting Out

You’ve decided it’s time to up your strategic marketing game on LinkedIn. Congratulations! It’s an excellent choice for B2B sellers in general and legal vendors in particular. (More on why in a bit.) But before you start knocking out posts, there are a few not-so-obvious tasks to consider for how you’ll conduct activity on LinkedIn. And for some reason, a few of these issues are not discussed very often online, though they clearly pose critical …

Yoast for content seo

1 Tool to Rule All Content SEO

A single tool that helps your content rank higher in search results. In my most recent newsletter below, I shared the name of a single website tool that takes care of all your content SEO needs. This month, we’re going under the hood to take a peek at how to make your content work even harder for you by optimizing it for search. Content search engine optimization (SEO) Content SEO is the science and art …

How to Write Legal Industry Case Study

How to Write A Killer Legal Industry Case Study

Actionable Advice and Brilliant Questions to Create Killer Legal Industry Case Studies Client success stories are powerfully persuasive, making case studies valuable collateral in any industry. Research by DemandGen shows: Legal vendors need to write and share client success stories because attorneys hold proven, real-life results in high esteem. A convincing case study is exactly the type of hard evidence attorneys need to believe you can deliver results. Writing killer case studies requires experienced interviewing skills …

Content Marketing Strategy for Legal Vendors

Content Marketing Strategy for Legal Vendors

How does content marketing strategy work for legal vendors? The fabulous infographic below shows exactly how. It shows the issues involved when legal vendors and service providers develop an effective content marketing strategy. Part of performing successful content marketing for your business includes researching your target audience. Then, you create and promote content designed to attract visitors to your website. You also create and promote more content designed to engage site visitors. And then you create even …

blog topics for legal vendors

14 Blog Post Topic Ideas for Legal Vendors

Maintaining an active blog adds credibility to your website – from both your readers’ and Google’s perspectives. That is, as long as you’re publishing relevant content that lawyers and other readers find valuable. Consistently publishing interesting blog posts helps you: Engage and develop relationships with your audience Display your personality and thought leadership qualities Become a trusted authority in your field Which all works out to more sales. Businesses that blog experience 126% more lead growth …

3 ways to increase landing page conversions

3 Super Simple Ways Anyone Can Increase Landing Page Conversions

Is there anything you can do to increase landing page conversions that doesn’t cost a ton in design fees or require crazy computer skills? Of course there is! It’s always optimal to hire professional help to create great landing pages. Copywriters know *just* the right way to phrase things so that people can’t resist signing up for your offer. Designers provide the extra oomph that makes pages appear enticing and professional. But for anyone needing …

get noticed online with content

Get Noticed Online & Let Your Content Do the Heavy Lifting

Many businesses are concerned with how to get noticed online. I work daily to attract visitors to my website and, hopefully, convert them into leads. The first step for me in the process is to understand the concerns of my potential clients. Understanding the issues that trouble my clients helps me provide solutions and serve as a valuable resource for legal tech and legal services vendors. I want them to rely on me to be …

Content Marketing Goals

Content Marketing Goals for Legal Industry Vendors

Content marketing goals ensure you are creating content that matters. More than 2 million blog posts are published online every day. If you want your content to amount to more than a single raindrop in a vast ocean, you have to know why you’re creating it. Setting content marketing goals guides the creation of content that has purpose and meaning. Legal industry vendors must be active on the same online platforms where lawyers are active. You …