An experienced legal marketing copywriter and certified content marketer with two decades of legal administrative experience.
Get noticed, connect naturally with legal professionals, earn trust, and win more sales.
My background, education, and experience make me the ideal copywriter for legal vendors.
- 18 years working in law firms
- Bachelor's in Journalism
- Certified in Inbound Marketing and Content Marketing
- Experienced freelance journalist
- Experienced legal marketing content writer
You get insightful content from someone who knows the ins and outs of working in law firms, large and small. I started working in law firms back when Word Perfect and fax machines were the height of legal tech.
Trust that I know how your audience feels. I've experienced firsthand the growing pains law firms go through when integrating new processes and technologies into existing workflows. I understand their concerns about change.
Feel confident that your content addresses real buying concerns. As a law office manager, I routinely evaluated and selected products and services for firm use - from practice management software to IT service providers and from court reporters, copy services, to pens, paper and everything in between. I established and maintained relationships with legal vendors just like you.
I know your clients' pain points and needs intimately. I can put myself in your clients' shoes so readily because they're right here in my closet. (Seriously, I still wear them.)
During many of the 20 years I worked in the legal profession, I also wrote articles "on the side" as a freelance journalist. I occasionally wrote about legal industry topics and almost always wrote about business in general.
I gained valuable experience not only in storytelling but also in collaborating with sources and editors, digging for the most credible information, and interviewing well to draw out the most interesting information.
When I finally pursued writing full-time, I branched out in a big way. I wrote a lot of marketing content about wildly diverse topics such as neuroscience, real estate, blockchain technology, pet beds, and so on.
I was getting paid, but I felt . . . unsettled. Disconnected somehow.
I had yet to find a niche where I could write authentically for an audience I knew well and discuss topics I could personally relate to.
Then, I stumbled upon an article about ediscovery.
It connected my decades of legal experience to the work I love best: Writing. It was like opening the door to a room where my whole family stood with welcoming smiles. (And cake. There should always be cake.)
I dived in headfirst, reading more about our legal industry, finding familiar words describing common struggles I instantly recognized and solutions that resonated with my own experiences.
I am now at home in these exciting times of change and technological advancements in the legal world, writing about and discussing topics I care deeply about.
I continue to educate myself on the legal industry's latest advancements. I stay well-informed on marketing trends, always seeking new ways to create better content and promote it more effectively. And I'm always eager to help legal vendors like you use the best words better to build success through great copy and content.
Because the right words have the power to change your story.
1 Contact me to discuss your needs and how I can help. We'll develop a client-first approach to determine goals that help you better reach your target audience.
2We'll discuss the proper content formats for your needs, which topics to write about, and the distribution platforms your audience prefers.
3You decide how little or how much you want to be involved in drafting and editing copy. I ensure your unique voice is heard in everything we create.
"Leah is a quick learner and is very adaptable to changes as needed. Leah has always been willing to take the ball and run with it, as at times she was even thinking ahead of me. She has a great writing method and is always trying to make great work even better." Troy Henson, President & Marketing Ninja at Blue Kaboom Digital Marketing
"Leah is wonderful to work with as a freelancer because she is always thinking of new ways to make her work stand out. Leah knows how to ask the right questions, which sets her up to produce detailed, fun to read and engaging stories. She is passionate about reporting and writing and her love for the work shows in her product." Andrea Tortora, Editor, Cincinnati Business Courier
"Leah knew right away how to refresh and improve the writing on our outdated website. She is creative, easy to work with, and intuitively knows how to communicate what we want to say. Getting our message out saves lives, and Leah writes interesting blog posts that help us reach more people. Her writing so eloquently states things worth saying." Billy Golden, Project Coordinator, Cincinnati Exchange Project
"Leah Presser's writing is superb. She has not only mastered the craft of reporting, but her writing also has a strong, sassy voice. This makes her stories as enjoyable as they are informative." Mary Carmen Cupito
"Leah uses her exceptional research skills to obtain the most relevant and credible information. Even more unique, Leah understands the power of the story. She knows just the right words to keep the audience reading." Michele Day, Northern Kentucky University
"Leah writes well and digs deep. She tells the story in a quirky, original way. Her facts are flawless and her writing smooth and eloquent." Joe Szydlowski
"You've done an excellent job in capturing the heartbeat of my company!" Chuck Dart, Founder of Record Retrieval Solutions, Inc.