LegalTech Marketing Content & Copy Writer

The writing you need to win over attorneys, corporate counsel, and C-suite executives.

Legal Marketer Copywriter

Capturing buyers' attention only ever seems to grow more difficult.

It can be challenging to educate others about your complex products and services.

You must address so many, varied concerns from multiple levels of decision-makers during your lengthy sales cycle.

So-so writing simply won't cut it in your world.

Thankfully, you've found an experienced legal marketing brand journalist who understands your unique challenges. A professional copy and content writer who can help you:

  • Build Engaged Audiences

    With distinctive website copy, informative blog posts, and interesting emails, newsletters, and social media content.

  • Demonstrate Authority & Gain Trust

    With research-backed white papers, compelling case studies, and helpful guides and ebooks.

  • Be Present When Buyers Decide to Take Action

    It’s not about the hard sell. Authentically connect with prospects, help them address their real needs and concerns, and you will be the one they turn to when they’re ready to buy.

 

The Difference of One More Round

There comes a point in every writing project when you know you're done. Your I’s are dotted, T’s crossed. The paragraphs flow and you’ve made your points well. Citations are linked and unnecessary or redundant language is removed.

It's the point when most writers call it a wrap. They stop writing, stop editing, and hit send.

Not me.

For me, this is the point to make the real difference. While other writers hit the “X,” I go one more round. I tighten the structure and replace ordinary verbs with action words. I make sure we use descriptive details and precise terms instead of vague language.

This is the time to validate every point in the piece and ask, “What else?” To look up additional research. To confirm that the writing is as interesting, compelling, and clear as possible. To make sure that the project’s purpose is met with distinctive, fresh language that positions your business as an authoritative, trusted resource, a trendsetter others can only hope to follow, or whatever brand image you wish to portray.

What other writers offer as a final piece, I consider a “pretty good” draft. See how one more round makes a difference in your marketing.

LegalTech Copywriter Leah Presser

Topics I write about most often include:

  • Artificial Intelligence, Machine Learning, Predictive Analytics, Data Analysis, Automation
  • Cloud Services (eg. SaaS vs On-Premises), Cyber Security, Data Privacy, GDPR, HIPAA
  • Ediscovery, Information Governance, Regulatory Compliance, FOIA & Public Records Disclosures
  • Practice Management, Case Management, Time & Billing, Contract Management
  • The state of the legal industry, factors influencing the market, technology trends, the digital transformation

We'll influence decision-makers with writing that clearly demonstrates the benefits your technology delivers in these and other areas.

See for yourself!

Read content I've written for legal industry vendors over the years.

Additional writings on a variety of legal tech topics are available upon request.

"You've done an excellent job in capturing the heartbeat of my company."

Chuck Dart, President at Record Retrieval Solutions
"Leah knows how to ask the right questions, which sets her up to produce detailed, fun to read and engaging stories."
Andrea Tortora - former editor, Cincinnati Business Courier

"I'd heartily recommend her services to anyone looking for some top-notch content from a very talented author."

Yannick Duport, Marketing Manager at ZyLAB

Content Writing that Gets Noticed

Law firm, legal department, and corporate leaders aren’t about to do all the digging necessary to uncover what makes you special or different.

You have to bring that information to the forefront yourself, and the clever use of language is your sharpest tool for doing so.

Words are the bridge over which we build understanding and trust. We can use them to educate, yes, but also to evoke desire and inspire action.

Communicating with a creative, interesting voice is like waving a neon green flag in the dull brown field that is legal tech marketing today.


Content Writing Info

I write marketing copy and content that gets results for:

  • Legal Technology Vendors

    Practice and case management software, eDiscovery, contract analytics and management, cyber security, time tracking and billing, cloud computing, legal research, AI technologies, and more.

  • Legal Industry Vendors

    Companies that sell products and services such as document review assistance, trial preparation, video presentations, court reporting, depositions, records management, etc.

  • Legal Support Services Providers

    Law office management, supplies, litigation support, document assembly, password management, virtual assistance, staffing services and support, communications, CLE programs, and so on.